Background
My
My
Process
A clear understanding of one's VOICE leads to the clarity and connection to the VISION. From there, we launch into the creative direction- establishing color, typography, graphics and an ownable look. AI is used as a tool, in conjunction with my expertise. All the brand ingredients come together and deliver the brand essential tools you need... A TOOLKIT.
Vision
The
This process is the culmination of many years of expert branding and design. My expert-led philosophy is tailored for success by crafting my process of developing your Voice and Vision. Bringing both together, results in your success with a clear message and tone for your brand.
Your voice is driven by strategy - we dive into research and identify the brand’s tone, demographic, purpose and value... THE DISCOVERY STAGE. This stage includes studying trends that inform and develop your unique voice. Once the Voice is clear, it gives life your Brand Vision. It is the language from which the vision is drawn and conceived.
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Voice
The
Background
My
SERVICES: LOGO DESIGN • TOY DESIGN & PACKAGING • Style guide DESIGN • TEAM CONSULTING • WEBSITE DESIGN • BOOTH & ENVIRONMENTAL DESIGN • AI Branding imagery
A Creative Director, Designer, & Brand Builder with over 20 years of experience in the creative industry. I thrive on collaborating directly with clients to translate their visions into compelling visual narratives, ensuring every design aligns
with their business goals. My expertise spans various sectors, including entertainment, consumer products & packaging where I have successfully revitalized brands & enhanced market presence through thoughtful design and effective project management. Passionate about my craft, I continuously seek out new challenges and opportunities to push the boundaries of design while delivering exceptional results for my clients.
A Creative Director, Designer, and Brand Builder with over 20 years of experience in the creative industry. My approach combines creativity with strategic thinking of establishing the brand VOICE and VISION, allowing me to craft distinctive brand identities and innovative packaging solutions that resonate with target audiences. I thrive on collaborating directly with clients to translate their visions into compelling visual narratives, ensuring every design aligns with their business goals. My expertise spans various sectors, including entertainment, consumer products and packaging where I have successfully revitalized brands and enhanced market presence through thoughtful design and effective project management. Passionate about my craft, I continuously seek out new challenges and opportunities to push the boundaries of design while delivering exceptional results for my clients.
Voice
the strategy of establishing THE VOICE of your brand
Vision
the execution of developing THE vision into a final product
